The Discussion On Costume On-Line Marketing Strategy Of Medium-Size And Small-Size Clothing Enterprises In The Pearl River Detal

The competition intense is day by day now the clothing market development irreversible situation: The customer to the clothing demand day by day multiplication, the clothing technological innovation and the technology refresh rate speeds up, the product life cycle to reduce, the new competitor unceasingly to emerge unceasingly gradually. The clothing market supply and demand environment's vicissitude requests the clothing enterprise specially middle and small scale clothing enterprise to speed up the strategic adjustment step.The Zhujiang Delta clothing enterprise takes the domestic three big clothing industry to gather one of places, the small clothing enterprise holds the quite important position, but is also biggest facing the competition small and medium-sized enterprise pressure, many enterprises adopt the low cost in the blindness, to counterfeit and so on competition methods, the result more fall are deeper. This article is precisely unifies the modern enterprise strategy management and the network marketing related theory under this background, through the market environment which the small clothing enterprise present situation as well as faces to Zhujiang Delta in carries on the analysis, proposes its network marketing developmental strategy. The discussion through the implementation network marketing strategy, causes in Zhujiang Delta the small clothing enterprise, in the financial strain, the talented person lack, under the marketing channel impeded difficult position, adaptation current clothing market "multi-varieties, few batch, high quality, quick delivery" the competition characteristic, establishes the low cost the network marketing channel, the use network to the customer feedback rapid characteristic prompt assurance market demand, rapid reaction. Does in the segmentation special market makes the essence thin, molds the new competitive advantage, survives the development in the intense market competition.