Study On Behaviour Of Domestic Tourists' Travelling Consumption In The Northern Piedmont Of Xi'an Qinling

The northern piedmont of Xi'an Qinling is one of the six plates of tourism planning in the Xi'an city .With the rising of the ecotourism and rusticity travelling and with the improving of the public service facilities,both the number of hospitality and tourism revenue have developed rapidly. However, there are some problems in the area.such as lacking of tourism developmental researches,existing the restrictive factor of tourism development in the area. Exploring the cause of restrictive development and proposing solutions to the problems, thus to provide basic policy-decision for tourism developmental plan.All these can promote the development of the tourism.The paper is based on investigations and chi-square test as its main analysis tool. Through the collection, collation of research data, the paper analyzes sex, age, occupation, education, income, consuming character of the domestic tourists and their travelling motives,outing ways,actual consumption character,the experiences of travelling consumption,consuming satisfaction,evaluation of comprehensive tourism. Based on there, the paper calculates the value of P between the tourists' attributes and the travelling consumptive characteristics,furtherly analyzing the correlation of between the two.educing that the correlation between tourists' age,education and travelling motives,between tourists' age,occupation,income,consuming character and traffical ways,between tourists' occupation, education and accommodation ways,betweeri age,education and trailing shoping.Based on the synthesized studies and analysis, from the angle of the governmental management , tourism enterprises and promoting the development of the tourism in the area.the paper come up with some advise,providing the advise for reference of concerned managements.