Dissimilation Strategy And Practice In VA Company

In a period of economic globalization and information explosion, especially after China's joining in WTO, environment changes rapidly and unsteadily. Both opportunities and challenges exist. Standing in front of fiercer and fiercer competition, private enterprises in Zhejiang have more opportunities and challenges. Although these enterprises played a very important role, along with continuous growth of private enterprises as well as changing international trade situation, their inherent defects have been exposed gradually. These defects have become negative factors holding the growth of these enterprises. Especially continuous rise in material price and development of e-business technology at high speed, they are losing their advantages in flexibility of the way it operates. Under such circumstances, private enterprises in Zhejiang must adapt themselves to nowadays international economical environment to survive and move on. The key to the healthy growth of private enterprises is to recognize the bottleneck, finding practical prescription to help company moving forward, keeping away from risk.This text begins with current situation and development history of VA Company as a small manufacturer in Zhejiang. Base on external and internal circumstances, using SWOT to analyze the opportunities and challenges the private enterprises are facing, as well as advantages and disadvantages, difficulties that need to be solved and how these difficulties came up. Above SWOT and value chain analysis leads to the conclusion that private enterprises should regard dissimilation strategy as their lst choice. The text elaborates how to apply dissimilation strategy and indicates most popular mistake during applying dissimilation strategy. Apply QFD to strengthen core competitiveness. Through analysis of VA Company, the text provides a solution to private enterprises in Zhejiang for a more prosperous future.