Problems And Countermeasures Of Seed Industry Development In China

"Agriculture is the base of the nation, and seeds play an important role in agriculture"Seeds are the basic aspect for extension of crop-plantation, and the essential needs for developing modern agriculture. With the transition of the economic system of China and China's entry into the WTO, the flourishing trend has been emerged, but at the same time too many challenges are ahead. This research is based on the history of the seed sectors and comparison of the trends between China and the other countries around the world, the problems that the seed enterprises faced, the strategies and measures for developing China's seed sector were put forward. The results are as follows:First, the developing proceeds of seed sector in China were dated back. China is a great agricultural country with long history. The importance of seed had been realized even 7,000 years ago. Seed is the origin of life, and the most basic and important material for agricultural production. Currently, China is still one of the largest countries for seed needs, and the potential for developing seed market is immense. The seed sector in developed countries had experienced more than 100 years'history. Although the history is not long, the genuine freedom under the marketing system has been achieved due to the rapid development. The developed countries are now developing their seeds sectors towards the monopoly management and competition at the cross-nation level.Second, there are four trends have appeared in seed enterprise in the world. The first one is collectivization and internationalization, the second one is high technology embodied in seed vector, the third one is the seed management is highly centralized; and the forth one is the accelerating course for industrialization. From the comparative analysis of the developing trends for seed enterprise both home and abroad, some problems exist in the course of seed enterprise have been found in China. For example, the input related to seed research is not abundant, and the capacity for basic research and development is weak, as a result, the capability for innovation is not strong. The number for seed enterprise is large, but usually with relatively less centralization, and the capital is deficient which will result in a weakening of the competitive power. The level of technology is low in seed sectors, the consciousness for intellectual property is weak, the extent for marketing is weak,because too many confused brands have been rushed into the market and the system for supervision is not mature.Thirdly, with the maturation of marketing system and China's entry into WTO, the mainstay for seed marketing development is heading for mercerization and taking part in the competition around the world. Based on the problems exiting in the development of China's seed sector, the corresponding strategy and measures have been taken. Strategically, the consciousness for developing seed undertaking should be improved and the thinking for seed industrialization should be established. Secondly, the mechanism innovation should be reinforced. Thirdly, the related regulations and laws should be consummated. From the view of seed enterprise, the measures should be: seed brand strategy implementing, increasing the input for research; constructing the modern management system, putting talent strategy into practice.4, The background of the policy for allowances for planting superior seed varieties were analyzed as well as the influence on seed enterprises, the question in allotting the allowance police were also discussed, the pertinent suggestions for improving the policy were issued, which can help the seed enterprise to developed in a more healthy way.With the maturation of the marketing system in China step by step, and the good timing of economic globalization, the seed enterprise in China should be certainly hold the good timing, holding the quantification consciousness, innovating continuously, establishing the one hundred brand consciousness, and finally boosting the sustaining development for seed enterprise.