The Study Of Corporate Development, Based On The Study Of Corporate Life Cycle

The development and wane of Enterprises is similar with organic life's prosperity and demise. The majority of corporate's life is very short, the average life expectancy of corporate is only 12.5 years old which is revealed by foregn scholars, China's SMEs has much shorter life span, which is only 3.5 years. What factors affect the company's survival and development? If we can reveal factors which impact on business growth, the study result will no doubt provide managers or enterprieurs with meaningful reference value.Having systematically reviewed enierprise life cycle theories and enterprise sustainable growth theories, this Paper Put forward a Privae tical life cycles tage standard for SMEs through a careful argumentation. That is, to segment the life cycle of SME Into six stages—Carve Out, Growth, Diversed development,Matured Wane and recovery. Then, a model Questionnaire is designed according to this model and the corresponding assumed theory. On the ground of the 564 effective questionnaires returned, we use SPSS software to Perform reliability, effectiveness and correlation analyses.Multi-regression analytical method is especially used to analyze the affecting factors during each SME growth stage to test assumed theory.The research result indicated that:1) The way of internal variables changes among various stages implicits the nature of Gestalt.2) In the start-up phase, marketing and technology play a very important role.3) In the growth stage, Research and Development capabilities and decision-making methods play-key roles.4) In the diversied development stage, control systems and informal management of enterprises plays very important role.5) In the mature stage, management, brand and marketing play key roles.It investigated SGAF for SMEs with the beginning of Enterprise life cycle theory, and further constructed a SGAF Model with referenee to forerunners' research achievement.Then a feasible Private enterprise lifeeyele stage segmentation standand was Put forward and demonstrated. Finally, this paper employed research data SMEs and statistic tool sto analyz eanddiseuss SMEs SGAF from both overall and Partial Point of view.From all the above analyses, this Paper suggests a new methodology to research how SMEs can thrive in long term, which contributes to empirieal research of SMEs sustainable growth.