Research On The Marketing Financing About Small Town Sewage Treatment Facilities

As China's urbanization process speeding up and the development of small towns'economy, the healthy development of small towns needs to improve the infrastructure. Sewage treatment facilities have become an important part of modern urban infrastructure. The good sewage treatment facility can controbute to developing small towns'economy, promote the sustainable development of towns, and improve the people's living environment, quality of life. However, due to the limit of economy conditions, the construction and operation of Small town sewage treatment facilities has greatly lagged behind the needs of society. The water market-oriented reforms in citys and the eastern small towns'successful practices have shown that marketing financing is an effective way to solve the plight of sewage treatment facilities in small towns.This article first analyzes the sewage treatment facilities'situation of construction, operation and financing in small town. Understanding of the situation deeply is important to recognize the problems of sewage treatment facilities in small town. Then it analyzes the problems of marketing financing implementing in small towns'sewage treatment facilities. Comblying the experience of water market-oriented reforms in citys, this paper puts forward that"marketing financing led by governmen"is the best way to solve the difficulties in small towns'sewage treatment facilities. Confronting the marketing financing'difficulties in small towns'water treatment facilities, this paper makes solutions from the micro-macro 2 levels. On the macro, it is necessary to the establishment and improvement of marketing financing system in small towns'sewage treatment facilities, mainly analysising the small towns of the sewage charging policy and marketing financing approach. On the micro, small towns must improve the sewage treatment project's financial viability in order to achieve the required return on invest.One of innovations in this article is analyzing the small towns of the sewage charging policy deeply and the applicability of variety of financing approachs in different levels of economic and social development in the region (eastern, central and west). Another innovation is to explore the investment decision-making analysis from the micro-business'view and determine the manner of government subsidies on the basis of the cost analysis and break-even analysis.