Research On Development Strategy Of Jinan BJ Gas Co., Ltd.

With the rapid development of economy, the drastic increase of population and the growing consumption of the energy, the environment has been seriously polluted and there is a growing emphasis on energy issues. The modernization of our country is at a critical period, the energy questions related to whether the construction of the country can be carried out smoothly. We must have enough energy if we want to achieve modernization, build a socialist harmonious society and build a well-off society. Therefore, our country attaches great importance to energy issues, continuously optimize the structure of the energy, and develop the industry of the natural gas. However, the natural gas consumption of our country accounts for the proportion of the energy consumption very lowly. With the help of the government, the Jinan's industry of natural gas has achieved great development. However, the gas supply facilities between urban and rural vary considerably. Jinan's gas industry is faced with opportunities and challenges.Jinan BJ Gas Ltd. is a gas-based Sino-foreign joint ventures which mainly engaged in the natural gas. This paper combining management theories and strategic management theories and practices, focuses on key topic about how to develop the Jinan BJ Gas Ltd. First, this paper use the PEST to analyze the external environment and use the Porter's competitive industry structure model to analyze the internal environment; Second, this paper analyze the company's brand, corporate culture, financial capacity, human resources and other internal factors to conduct the company's strengths and weaknesses. At the end, the SWOT matrix analysis model is used to analyze the opportunities, threats, strengths and weaknesses to make a comprehensive analysis. At the end of this paper, this paper conducts that the company should take intensive strategy.According to the company's actual situation, this paper Proposes culture management, Regional overall planning, business process optimization, and other specific measures to ensure strategies can be successfully implemented...