Study Of Business Mode Of Telcom Operation Company On The 3G Era

With the 3G era coming, how do the telecom operation company of China face this situation and build new business mode to provide new business for the subscriber and win the competitive advantages? Base above-mentioned reasion, by analyzing characteristic of 2G, business and techolog of 3G, and introcing 3G develop mode of foreigin telcom, the authoer of this article think that domestic telecom operation company should build new business mode in the area, such as industry chain, marketing mode, brand mode, channel mode and organization mode. The author will provide shallow conductive think access.This article is divided into main six chapters. Chapter One introduces research background;. Chapter Two introduces the theory of business mode and structurer; Chapter Three analyses character of 3G business and techolgy; Chapter Four introces 3G business develop of foreign telcom; Chpater Six anlyeses the business mode of industry chain, marketing, brand, channel, organation on the 3G era; Chapter Seven is the summary and the expection of 3G...