"Golden Week" Marketing And Tourism

With the rapid development of social economy and improvement of people's living standard,the tourism industry becomes an essential need to more and more people and plays an important role in the economic growth of our country.Although Jiangxi is province of tourism resources,it remains large gaps when compared with the surrounding provinces in the area of tourism development,especially in the tourism marketing idea,means of promotion,marketing strategies and so on.Therefore,it is of practical significance to make a research on the tourism market strategy,evaluate the tourism marketing environment,and carry out the innovation of the tourism marketing of less developed areas.In this paper,the conditions about the tourism market development in Jiangxi Province are highly expounded based upon the analysis of the overall situation and characteristics during the Golden Week.Meanwhile,Great inspiration is derived from the comparative analysis of tourism marketing in Jiangxi with Beijing,Shenzhen and Hunan.Finally,the overall tourism marketing plan and strategy in Jiangxi Province have been put forward,trying to make a beneficial probe into the tourism from the area of marketing strategy.