A Study On Sales Forecast And Management Of Printing CTP Plates

The enterprise is facing much more cruel competition in the market as the development and globalization of economy. In order to win the competition and customer, they must provide the product to customer as soon as possible and at lowest cost. It's the key factor of success for the enterprise when they make decision by the correct and timely sales forecast. However, the puzzle for the enterprise is not only how to select the appropriate technique of sales forecast, but also how to know the result is effective when they got a suitable way.The techniques of sales forecast and its process management are studied in this article by the example of enterprise which manufacturing printing CTP plates. The quantitative technique of sales forecast is selected by the characteristic of product, the main method of technique of sales forecast for printing CTP plates is discussed, Exponential Smoothing of trend and seasonal model, which using the varying combination of value of Alpha, Beta and Gamma factors that results in the lowest forecast error, the process management of sales forecast is introduced, which combines the methods of quantitative and qualitative forecasting, establishes multifunctional team, communicates effectively in Sales and Operational Planning and manage the whole process of sales forecast, evaluates the trend and performance of forecast, overcome the key points which impact forecast and create an effective forecast.A suitable forecast system combining quantitative and qualitative techniques is sum up through solving the actual problem at an enterprise. The aim of this article is to seek a feasible way of sales forecast and implement the method to other enterprises. This system is not only to get the result of forecast using quantitative and qualitative techniques, but also manage the process of forecast and make sure the result is good. The techniques and the process management is the same for all manufacturers, although the company of printing CTP manufacturer is introduced in this article, the system of sales forecast here mentions is useful to other enterprises.