Research On Competitive Strategy For Bai Yi'an Business Of China Construction Bank Fujian Branch

With the deepening financial crisis,the Chinese economy has become increasingly prominent credit risk.In China Construction Bank Fujian Branch,the emergence of the Bai Yi'an business,successfully resolves the traditional transaction's problems that do not understand the two sides due to mutual mistrust resulting.The business is said as truly a buying peace of mind and selling the rest assuredHowever,"Bai Yi'an" business has not been widely used.In this paper,the first test carried out on the issue discussed.At the beginning,it cites the theoretical start of the competition brief history of the development of strategic theory,theory of competitive strategy,competitive strategy of the school,the theory and application, as well as model.Then,it uses the PEST analysis China Construction Bank Fujian Branch's environment,applies the Porter's Five Forces Model analysis to Bai Yi'an business in the position of the Fujian Province banking sector,and builds a model solution using SWOT line in Fujian Province "Bai Yi'an" business of its own strengths, weaknesses and opportunities facing,threats.Third,this article from the Fujian Provincial Branch of China Construction Bank "Bai Yi'an" business's strategic objectives,the analysis of the advantages and disadvantages of three basic strategies,the difference between the final choice of clustering strategy.Finally,this paper first full-line general mobilization,in accordance with the established strategic plan,on the one hand,the market segmentation,various marketing strategies.On the other hand,focus on information communication system of internal control and incentive strategies for the operation started.In addition,the implementation of the strategy in the whole process to dynamically control and evaluation.