Research On The Competitive Strategy Of Private Banking Business Of China Construction Bank Z Branc

Stable economic development promotes the continuous expansion of China’s high net worth groups,which provides new market space for commercial banks in the fierce competition.Commercial banks develop these asset high-level customers into private banking customers by developing personalized services.As one of the four major state-owned banks,CCB is also planning its private banking business from the perspective of future banking development,exploring the development of targeted services for high net worth customers with assets of 6 million yuan or more,and promoting the professional and comprehensive development of such financial and non-financial value-added services.CCB’s Z branch,after many years of operation and development of private banking business results achieved good operating performance and development,but also facing the organization structure is not perfect,lacking the ability to value creation and low efficiency of the resource allocation strategy,therefore,on the bank of construction,Z private banking business in the market competition strategy research,It has a strong practical guiding significance for optimizing the private banking business development of Z Branch of CCB.Based on the above research background,this paper analyzes the situation of China Construction Bank Z Branch in the process of developing private banking business by using porter’s Five Forces model,PEST research and analysis and other strategic tools in combination with relevant theories of enterprise strategic management and competitive strategy.Firstly,it analyzes the strategic confusion of its private banking business in the development process,such as imperfect organizational structure,insufficient value creation ability and low efficiency of resource allocation.Then,it comprehensively analyzes the internal and external environment of its private banking business.It is concluded that the private bank is facing the opportunity of has a huge market space of wealth,financial market environment purification,customer investment idea transformation,financial technology improves quality and threats have intensified market competition,substitute products of advantage for the customers,channel group relate advantage advantage,trade lead,disadvantage for asset allocation structure of a single,professional team.Through SWOT analysis,it is concluded that Z Branch of CCB should adopt differentiated competition strategy in the development of private banking business.The core of its strategy implementation is differentiation of marketing mechanism,differentiation of brand building,differentiation of service channels and differentiation of service team.Finally,five guarantee measures,including basic management guarantee,linkage mechanism guarantee,human resources guarantee,risk prevention and control guarantee and scientific and technological force guarantee,are proposed to ensure the smooth implementation of differentiated competition strategy and promote the healthy and orderly development of private banking business of CCB BRANCH Z.It is hoped that the research conclusion of this paper can provide positive reference for China Construction Bank Z Branch to formulate the private banking business development strategy,in order to win more market share in the increasingly fierce market competition,and at the same time provide some reference for the development of private banking business of other financial institutions in the same industry.