Building Of E-commerce Platform For Pre-packaged Food Company KKX

E-commerce has been developed to be a new channel with the help of more and moreadvanced technology. At the junior period of development, Pre-packaged food Companybelongs to traditional industry and it operates its business with traditional ways. With theurging of internet technology, internet has been the important media and communicationplatform between Pre-packaged food Company and consumer. How to build E-commerceplatform has been the essential task for the Pre-packaged food Company. Regarding thisproblem, as a founder of Pre-packaged food Company, how to build E-commerce platformand how to develop its business and new channels with this platform are urgent jobs. Atthe same time, it also is the purpose of this thesis. We hope to find a feasible and moreeffective solution under the combination of theory and action.At first, with the analysis of current Pre-packaged food Company’s E-commerceplatform and product characteristics of Pre-packaged food, we can get the conclusion ofsome elements which will impact the building of E-commerce platform and find someways to solve the operating problems such as honesty, payment, and fresh logisticetc.Analyze and describe the methods of building platform, choosing channel, andoperating etc, concludes the experience and weakness in the practical operating process ofbuilding e-business platform in pre-package food Company. Also, propose suggestions ofbuilding e-business platform in both direct and indirect way.By the comparison oftraditional and e-commerce channel, it finds various integration strategy of on-line andbelow-the-line channel. Starting from the case study of the company, it structures thee-commerce platform, analyzes the common factors and modifies the problems in theprocess of building e-commerce platform.