Research On Market Marketing System Of Shenyang Huake Company

Shenyang Huake Company was founded in 2008, a few stainless steel brands appeared in succession. But as new entrants of the northeast area on making stainless steel and electroplating market, after two years of efforts, Shenyang Huake Company already has certain market share in the northeast market expansion. Along with the world financial crisis comes, more country's market economy also not save. Under the new market, the competitions are becoming intense day by day. For this, many stainless steel and electroplating enterprises developed the retailing channel, adopted all kinds of retailing methods to attract customers at all costs. Price war was unceasingly like a raging fire between the competitors, and the sells terminal was faced with the meager profit, sometimes even negative profit. How the Shenyang Huake Company locates its goal market according to its own situation, how it adopts the more scientific and effective marketing strategies to establish its brand gradually, expands its market share, promotes its rapid development and strengthen in the northeast area, has become the problem need to solve urgently.Through deep research on the marketing strategy problems of Shenyang Huake Company, this thesis tried every effort to provide the certain instruction significance for the Shenyang Huake Company's marketing strategies and its long term development. This paper was divided into five chapters. The backgrounds, significance, the general situation of the company and research idea were introduced in the first chapter; chapter two targeted Shenyang Huake Company's marketing environment; chapter three was Shenyang Huake Company's objective decision-marking research; In chapter four, Shenyang Huake Company's marketing stratifies were proposed, including the four major aspects of products, pricing, marketing and channel. Based on the above study, the supple mentary methods for the marketing strategy implementation were proposed in chapter five.In a word, based on the research on marketing theories, and taking Shenyang Huake Company as the concrete object of study, Shenyang Huake Company marketing strategy improvement measures, which may detect the future development of the company, were proposed through the empirical analysis and research.