The Product Strategy Analysis And Design In Postal Logistics Of Shandong Province

With the rapid economic progress of shangdong province,the society logistics demands growth rapidly,at the same time,the market competition is more and more fierce.Shandong postal logistics as a new force of the logistics industry in shandong province in the new situation,how to implement appropriate product competition strategy to improve the overall competitive advantage,to provide high quality,social economic and efficient logistics services,is one of the important topics urgently to be solved.In this report,based on a data with Michael porter says the industrial structure based on competitive strategy;I also use the theory of enterprise management,the strategic management and marketing management and such basic theory and analysis research in my report.Firstly,the domestic logistics industry logistics concepts,postal logistics industry status and development trend are described,and analyses the present situation of shandong postal logistics,Then with SWOT tools,postal logistics internal and external environments of shandong province is analyzed,and expounds the postal service physical distribution development of shandong facing opportunities and threats, and in the aspects of resources advantages and disadvantages,Finally using SWOT matrix theory of strategic management,as the product of shandong postal in logistics strategy analysis and design:1,the product portfolio optimization strategy.2,the implementation of the strategy,with the integration of logistics based on e-business strategy.3,postal countryside logistics implementation of new product development strategy,leading to product differentiation competition strategy and the total cost competitive strategy,leading China postal chain delivery and technology support and distribution to the new mode.The results of this study to Shandong postal in logistics solutions the optimization of business structure,strengthen business innovation,make up the product strategy throughout the enterprise development,promote core competitiveness of enterprises,promoting shandong postal logistics soundly and fastly,having a far-reaching strategic significance of development.