HB Postal Express Logistics Limited Company Rcscarch On Marketing Strategy Of S City

Since the1978reform, the development of the courier industry is very fast, China’sexpress delivery market is the existence of state-owned, private, foreign threetrend.International express delivery giant with sufficient funding and years of operatingexperience in the courier industry champion, occupy most of China’s express delivery marketshare in the international business sector, while China’s domestic private courier companieshave also made rapid development, the expansion of the market for express delivery industryin our country the earliest appearance of the Post Express offers a broad space, of course,these domestic and foreign competitors to the Post Express enormous pressure.As China PostExpress Logistics Branch, S City Post Express logistics company if developed for its corebusiness of the Post Express fit the actual marketing strategy, reduce costs and expand sales,or they will face the market share is further carved up situation. Therefore, the study analyzesS City branch postal courier marketing strategy trend, with strong guidance for practice.This paper describes the operating status of the S City Post Express core business,including the status of the company’s human source, vehicle configuration, the company’sbusiness scope, by market demand for express analysis needs to find its source and the factorsaffecting demand, and further specific Learn the basics of major competitors on the postal SCity branch SWOT analysis, pointing out its strengths, weaknesses, opportunities and threats,and thus the development of relevant marketing strategies, such as brand strategy, pricingstrategy, channel strategy, marketing strategy, Finally, the postal S City branch of marketingstrategies to implement the recommendations, to expand sales, reduce costs and improveeffectiveness of the company’s aim to maintain and further consolidate the position of marketdominance, and promote the healthy and stable development of the company.