Company B Contruction Business Development Strategy Research

Company B has maintained a leading position in the field of railway and bridge construction in nearly half a century. But as a result of the increasingly fierce market competition, it is now facing the threat from domestic and foreign competitors and challenges of the knowledge-based economy era, which will be getting intensive increasingly. It is of great significance and urgency for Company B to maintain the existing leading position, and participate in the international competition by carrying out its development strategy, to become an international competitive company in the new century.This paper will focus on the research of development strategy of Company B, trying to analyze the external environment and internal recourses of Company B as well as the current situation of its sub-companies and the competitiveness of its industry structure, to work out an overall strategy and business strategy for Company B, for establishing a complete strategic management system.A conclusion has been drawn through the analysis of this paper that:China's rapid economic growth and huge investment for infrastructures as well as gradual standardization of market has provided a good external environment for the development of Company B. Besides, Company B has obvious advantages in the high quality of core staff, operation capacity and scientific research. On the other hand, the intensifying of globalized competition, market risk as well as domestic and foreign competitors also has posed a threat to Company B. Based on the comprehensive analysis of the environment that Company B is now facing, an overall development strategy will be established, to achieve the objectives of transforming the Company from labor-intensive to capital, technology and management-intensive, from contractor to contractor-and-investor, and eventually develop Company B into a domestically first-class and internationally well-known contractor and investor. To achieve those objectives, Company B will also take corresponding safeguards measures in respect of human resources, financial management, technical research and development and marketing management.