A Construction Enterprise Diversification Strategy Research

Since the reform and opening up,as China's market economy,the construction industry ranked second in the industry in various sectors of the national economy,and its position in the national economy pillar supporting the rapid development of secondary industry,but also for China's economic development plays a pivotal role.Along with the deepening of reform and opening up,the influx from the international competitiveness of construction enterprises in China's construction industry to bring a rare opportunity for development,but also brought the inevitable shocks and challenges facing the domestic construction enterprises the fierce market competition and new developments.In today's market economy,construction enterprises have achieved "full of perfect competition" situation,in order to survive and develop,we must adjust the mode of operation and structure,scientific and efficient analysis of internal and external environment in which enterprises,self-development,to develop a viable effective enterprise development strategies.In this paper,on the basis of construction enterprises A full investigation from the Porter's five forces model analysis,SWOT analysis to start focusing comb construction enterprises are facing new opportunities and challenges,especially in-depth analysis A diversified construction business strategy development of strengths and weaknesses,providing a reference for the path a construction enterprise diversification development strategy.Based on the construction enterprises A case study,in particular its analysis of the environment,the use of statistics,data analysis inductive method,empirical method,list method,contrast method,scatter plots,determine their target market;proposes a construction business is currently in the diversification strategy under the concept of "fully perfect competition" situation at this stage,and the development of relevant safeguards for future diversification strategy of the development stage of construction enterprises,and provide practical experience guide.