Nantong A Construction Company’s Overseas Development Strategy

In the background of economic globalization, the domestic construction enterprises have to go abroad to participate in international market competition. With the knowledge and information, the acceleration of the development of technology, the development of construction enterprises in the international market environment more complex, greatly increasing the risk, completely disrupted the original enterprise competitive conditions Every business enterprise development strategy is the development of ideas, strategy and direction, is the soul of enterprise development program for the survival and development of enterprises has a crucial significance. Construction enterprises to go abroad must establish a scientific and rational development strategyIn this paper, Nantong Building Construction Limited, a wholly owned overseas subsidiary of empirical case studies, the application of strategic management theory and methods, combined with the development of the construction industry overseas enterprise internal resources and external environment of the actual situation, Nantong Construction Engineering contracting Co. Ltd., a wholly owned overseas subsidiary developed a set of systems of overseas development strategy. This system of overseas development strategy includes the development of an overseas company levels and stages, solving short, medium and long-term development of the proposition, overseas business development strategies to address what to do proposition, overseas companies market development layout strategies to address go proposition made by overseas companies development model designed to solve the proposition overseas companies how to develop the overseas company’s strategic security measures designed to solve is how to ensure the strategic landing overseas companies proposition.This paper is divided into six chapters, the first chapter is the introduction, this paper describes the background, significance of the study, the study’s content and research framework; second chapter is the analysis of the macro environment and industry environment, including the overseas construction market environment analysis, current construction enterprises abroad and challenges facing the development of policies, foreign project contracting business models, foreign contracted projects the core competitiveness; Chapter III is the company’s internal situation analysis and SWOT analysis; fourth chapter is the benchmark reference overseas development Strategy, with the CCT Group, CITIC Group’s development strategy analysis, needs its own development strategy model; fifth chapter is the company’s overseas development strategy to determine, through the analysis of the company’s overall strategy of the company’s overseas development strategy for the specific content and layout strategy; sixth chapter is to expand overseas business development strategy implementation of specific measures; Chapter VII Conclusion and Outlook.