The Research On Business Strategy Of Harbin Pharmaceutical Group

The acceleration of the process of economic globalization is both the opportunity and challenge to the medical trade of our country. As a higher level type of operation in enterprises, the internationalization management can help medical enterprises to realize the large-scale production, reduce costs, strengthen the competition advantage, thus occupy greater international market share. As a leading enterprise in our country's medical trade, Harbin Pharmaceutical Group has the condition to carry out the internationalization management no matter in the scale or on the capability. However, in general its present international business activities are still only limited in the fields of the export of raw materials medicine and technological cooperation, etc. Compared with large scale drug production of the world, its internationalized level is still at the primary stage. As a result, it is necessary to promote the internationalized process of Harbin Pharmaceutical Group in an all-round way. The paper studies the internationalized management tactics of Harbin Pharmaceutical Group from the theory of enterprise's internationalization angle. It has the significance both in theory and realization for promoting the competitiveness of international current price on market and achieving multi-level internationalization management for Harbin Pharmaceutical Group.In the research, the results of internationalization in both domestic and international enterprises had been analyzed which based on the Eclectic Theory of International Production, small-scale technology theory,etc. Approaches such as qualitative analysis and quantitative analysis were used in the research. Data surveyed questionnaire investigation and worked in Harbin Pharmaceutical Group were combined to find out the problem which is existing in the international development of Harbin Pharmaceutical Group. On the basis of studying enterprise's internationalized influence factor thoroughly, innovative application of level analyze legal quantity study has been put forward. Based on this, internationalization management strategy and suggestion is supplied to the realization of internationalization management in an all-round way for Harbin Pharmaceutical Group.First of all, on the basis of consulting a large number of domestic and foreign document, the author analyzes the research current situation of internationalized management of domestic and international enterprises, explains the theory about enterprise's internationalized management, offers the theoretical foundation for guiding the internationalization of Harbin Pharmaceutical Group to manage. According to the situation surveyed and studied in Harbin Pharmaceutical Group on the spot, the author analyzes the development courses of Harbin Pharmaceutical Group, current situation and existing problems. The problems in Harbin Pharmaceutical Group mainly show itself in the following aspects:innovation ability and efforts of researching and developing are insufficient, internationalized talents are not complete in building of contingent, the level of enterprise's internationalization is relatively low. Secondly, the author uses the analytic approach of the level to set up the index of the factor and appraise the system which influences the internationalization management of Harbin Pharmaceutical Group. The result of study shows that the main factor influencing the internationalization management of Harbin Pharmaceutical Group is the factors such as product quality, ability to resist risk, service of goods and quality control, etc. Finally, on the basis of quantitative research, the author puts forward the countermeasure and suggestion of accelerating internationalized management of Harbin Pharmaceutical Group:set up the medicines quality supervisory system of the internationalization, improve the ability to resist risk of enterprises, introduce and research and develop combining together independently, accelerate international personnel training, integrate with the mechanism of management in international standards.In a word, it is the right strategetic choice of Harbin Pharmaceutical Group which can improve the level of resource distribution and key competitiveness of it. Harbin Pharmaceutical Group has to make the positive method and stand on the national sight to hold the process of the internationalization. Making the right developed plans can help Harbin Pharmaceutical Group incorporate the market resource and accelerate the global economic integration tide.