Research On Green Foods Marketing Strategy In Daxing' Anling Forest Area

The green foods that follow the principle of sustainable development, according to the special production method, the specialized agency recognized, can be used specialized brand (for example green food symbol, organic food symbol, non-environmental damage food and so on).to be non-pollution, safe, high quality, nutrition food. The 17^th conference of CCP proposed that builds ecological civilization, forms industrial structure, the growth way and consumption mode that saves energy resources and protect ecological environment. The green food just accorded with ecological civilization idea, and along with the rising of living standard, with the green food consumption tide, the purpose of protecting environment, adoring nature, has to be adjusted to keep up the times. Green foods become one of the most prospect health foods, this is not only a historical opportunity, is but also the historical challenge for Daxing'anling forest area.It is no doubt that the green food has made great progress in recent years, many products not only fall short of demand in domestic, but also enjoys high reputation in international market. But one and several product's selling well, does not mean to be mature strategy of production, price, place and promotion. On the contrast, because of location, there are fruitful resources and has not been polluted, but influenced by the planning economy for a long time, until now many products here also be at self-sufficient condition. Therefore under the market economy environment, to be more competitive, it is the only way to break through traditional marketing way and change green marketing way that faces the benefit of consumer,society and environment.Taking Daxing'anling forest area as the research range, reviewing the domestic and foreign related literature, connecting with green foods marketing related theories, inspecting green foods present marketing situation, the paper proposed existing problems in marketing combination. Then on the basis of the detailed analysis on macroscopic environment, consumer demand, demand elasticity, raw material production base and production enterprise, the paper made market choice and orientation. And at last it proposed strategy and support system in Daxing'anling forest area green foods marketing combination.