The Research On Green Food Marketing Strategy Of B Co.,LTD

Green food refers to products from raw materials, and in the whole production procedures to meet relevant national standards, the harm of the ecological environment harmless or rarely. With the rapid development of China's economy, people's living level gradually improve, lifestyle and life concept transformation, then by the food security problem brought by the economic growth people's attention. Green food consumption patterns arise, green food is gradually replacing traditional food, as one of the most market prospects for development of health food. B company is China's largest modern agriculture enterprise group, relying on the rich resources of agricultural products in heilongjiang province, the green food industry to get extremely fast development, formed the visibility and reputation has a certain brand of green food. B company has grown into China's largest production base of green food, but its product market competitiveness is not strong, the market share is low,the market marketing also has many shortcomings. Therefore, in the fierce market competition, how to break through the traditional way of marketing, promotion of green food marketing ability, become the focus of the green food marketing B company. To enhance the competitiveness of enterprises green food products, promote the development of green food industry has important theory value and practical significance.Paper by B company of green food marketing strategy as the research object, according to the actual circumstance of B company for the development of green food industry, in the collection and access to a large number of green food industry development at home and abroad data, on the basis of analysis the current situation of the development of green food B company, sums up the problems of B company of green food marketing, and analyzes the present situation and problems of green food marketing of B company, through the use of external marketing environment and SWOT analysis method, to develop a B company of green food marketing strategy, on the basis of proposed B company to carry out the strategy of green food marketing safeguards.Paper is based on the specific green food marketing company as the research object,analysis to solve the company in the marketing problems in the process of green food. Can form a system of marketing strategy for the enterprise system,to improve the competitiveness of the enterprise in the green food market. Papers in the root of B company itself status of research and analysis at the same time, the level of sales to other industry enterprises,the analysis of the shortcomings such as enterprise of green food marketing has the reference value.