The moral risks of the network game, refers to the danger that may brings to others and the society for the ignorance by the host of the restriction of social morality rules in the network game research and development, the operation, supervising and managing as well as the process of game participation Such potential danger will bring some social negative effects as the lost of the government's public trust, the lack of sincerity in business and weakness of the teenagers' morality. This question of network game moral risk already aroused academic circle's interest. From this three aspects-the social environment, the operation environment and the game environment initiates this article will make a further study of the root reason and strategy of the network game based on its performance of the network game. The network game morals risk research has the important theory significance and the practice significance, also I expected that this kind of research can decrease the network game moral risks and let it be more feasible.Upon the analyses, we can know that the network games' moral risks mainly display in three aspects: First, the moral risks aroused by the weakness of social supervising and managing system The network game operation business enterprises' behavior deviates from the norm including the ignorance of the social value by the operators, unnoticed of the rule in competing as well as not to fulfill the service pledge and so on. Third, the network game contents take some bad influence to the young people's morals system construction which will arouse the weakness of teenagers' morality and juvenile delinquency.Analyzes its origin of the network risks it will cover the following three points , they are social environment and managing and game playing surrounding. One is the increase of the difficulty of the managing because of imperfection of the supervising and managing system. Second, enterprise behavior deviating from the norm because along with it's pursue of maximize profit, the operation business lacks the essential social sense of responsibility. At last, the network behavior lacks the effective restraint. This because of the network technology design flaw as well as human nature especially the evil side is out of control in the network.After the analyses of the performance and the root creation of the network game moral risks, we can conclude that in order to decrease the risk we must establish the effective network game standard strategy. On one hand, the government should have supply a more perfect supervising and managing system, using systematic to rule the network game industry. On the other hand, the operation businesses have to strengthen its autonomy function, and make a good combination between outstanding traditional culture and the network game. Last but not the least, all the network game players also have the responsibility to make the network game be more standard by exterior-restrains and self-restraint. Only these three aspects combine together well, it is more likely to let the well network environment to be the important part in realizing the harmonious society, meanwhile, this will guide the network game industry to step into a health route in its developing. |