Studies On The Coordination Problem In The Service Supply Chain Of Tourism

With the rapid development of China's economy,the tourism industry is faced with plenty opportunities of development.The tourism industry is formed of six parts,that's food,lodging, trip,travel,purchasing,entertaining.The enterprises of this industry are not isolated parts,they have great relationships with other companies in demand and supply,and these enterprises need to share information,coordinate and cooperate with each other,build up partnerships and to win coordinative management.In this article,all the tourism enterprises are seen as a part of the Service Supply Chain of Tourism(SSCT).In this paper,the coordination problems between the upstream enterprises and the downstream enterprises has been researched,and the coordinative management between these enterprises has been analyzed,at the same time,solutions of the main coordination problems of SSCT was given.In this paper,the travel agency was seen as the core of SSCT,to study the coordination problems with its upstream and downstream enterprises.Firstly,I give the definition of SSCT. Secondly,I build up bid auction model,newsboy model,honest game model to analyze the coordination problems existed between travel agencies and scenic spots,transportation companies,catering accommodation industry and tourists.Thirdly,I put forward the specific measures to solve these main co-ordination problems.Finally,I give the further research direction of SSCT.