Study On The Methods Of Enterprise Strategic Change Motivation Analysis

In recent years,changes in business strategy issues related to domestic and foreign enterprises,which have become an important and in-depth study of strategic management concern,enterprise reform,strategic restructuring of the Group,M&A restructuring,integration and other issues research is in full swing,scholars and enterprises have gradually recognizing the importance of changes in corporate strategy.In the background of policy changes in market demand,growing competition, technological innovation,and other aspects of environment and non-continuous rapid changes,so that information is not always accurate and can not access or outdated features,such as asymmetric market environment,the development of enterprises and implementation of the strategy to achieve internal and external environment of consistency,on the need to change corporate strategy issues as corporate management is a key issue to study.Enterprises to achieve sustainable development,strategic change is the common choice and the only way,Since Mintzbeg,Boeker made changes in business strategy theory in 1989,scholars at home and abroad research change the meaning of corporate strategy from the perspective from the factors that influence the results of the analysis,which carried out in areas such as research,drawn series,However,there are some shortcomings,on the one hand,factors that influence changes in business strategy research findings and more scattered compared with the use of qualitative research methods;On the other hand,the impact of changes in business strategy analysis of the factors is limited,so the conclusions of applied research is limited.Strategic management is a change in management and the adoption of changes in management,this business is a natural choice for sustainable growth,This thesis is based on objective facts change corporate strategy and strategic changes in trends,which develop the theory to study changes in business strategy and its cause analysis of the problem.In the draw at home and abroad on organizational change and changes in business strategy and other related research results,on the basis of the analysis of changes in corporate strategy framework for analysis of the motives,changes in business strategy to build motivation index system,and choose their methods of mathematical analysis.In this thesis,using the literature research,survey research,qualitative and quantitative research,theoretical and empirical study of the combination of research methods in the study and analysis of the corporate strategy to define the concept of change,and change the type of business strategy,business model analysis of the strategic changes,and so on.Based on the basis of relevant theories,this thesis studies to focus on the following two aspects:first,changes in business strategy motivation indicators;second,changes in business strategy is move as a result of mathematical analysis and select the Wuhan Haitian Industrial Group conducted business strategy as an empirical study of dynamic change as a result.The chapter of changes in business strategy analysis of the factors,the first change in corporate strategy and external point of view of the inconsistency,building a business strategy framework for analysis of the driving forces of change,This was followed by changes in business strategy from external motivation,internal motivation,subjective motives three latitude,changes in business strategy analysis of the cause,Changes in business strategy cause some of the methods of mathematical analysis,in accordance with ChapterⅢof the changes in business strategy motivation factor analysis,the establishment of a strategic change in corporate motivation index system,the use of AHP and fuzzy evaluation methods mathematical analysis,Finally,this thesis conclusion and the study's prospects.