Management Countermeasure Study Of Aluminium Fabrication Product Export Businessfor Lanzhou Branch Of CHALCO

As a result of quick development of Aluminum Industry, the Aluminum production capacity is in front of world, and Aluminum Industry already is an important mainstay industry of national economy. In order to get sustainable development, China state carried out macro-control to support development of large scale Aluminum enterprise with economies of scale, meanwhile, to guide aluminum enterprise perfect industry chain ,adjust industry structure, increase core competition strength.At the present time, the investment of Aluminum fabrication industry was increased at high speed. According to analyses of industry development, the aluminum fabrication products will be surplus in domestic market in the near future. So, to develop aluminum fabrication products outlet business, not only can increase market share as early as possibly, but also can help to increase the international competition strength of enterprise.Based on basic export business situation of Lanzhou Branch of CHALCO in present, this paper analyzes aluminum fabrication products export competition strength with SWOT analyses models, analyzes the technical and cost advantages and development opportunity, and difficulties and challenges which are facing by Lanzhou Branch of CHALCO to develop aluminum fabrication products export.According to the conclusions analyzed with SWOT model, in order to be highly competitive enterprise, Lanzhou Branch of CHALCO should to adjust product outlet structure, take aluminum sheet and aluminum foil as main exporting products, should to strengthen R&D and innovation force, to extend application fields of aluminum fabrication products, should to increase investment to aluminum sheet and foil production, raise equipment level, should to perfect foreign business management system, strengthen foreign business operation skill.In this paper, the way of developing aluminum fabrication and management Countermeasures can be referred by integrated aluminum enterprise with whole industry chains and aluminum fabrication enterprise. Hereby, according to market supply and demand situation in domestic and overseas, the enterprise should reasonable develop aluminum fabrication product outlet business based on presently situation, strengthen core competition strength continually to take part in international competition, promote internationalization process.