The Innovation Research To The Internal Marketization Reform Of Chalco Liancheng Branch

Recently, with the changing of external market environment,continuously dropping down of the market price, Chalco Liancheng Branch is facing more and more severe environment, and the economic benefit of the enterprise is suffering seriously impact. Under the circumstances, the enterprise has no other choice except for breaking through current operational management.Otherwise, the survival of the enterprise will be threatened. Therefore, to Chalco Liancheng Branch, it is quite a good mode of reform to introduce market mechanism into the interior business, and making the internal production units, subsidiary production units and functional departments as the main economic entity of the internal market of the enterprise to build up an enterprise management model with an integration of uniformity and flexibility. On the one hand,the enterprise will make the main entity smaller but more capable by stripping and splitting-flow subsidiary units away.On the other hand, internal marketization reforms will be carried out. To allocate production factors and income reasonably by using price leverage, in the enterprise,by purchasing and selling of products, price negotiation and paid services,etc, several independent accounting bodies with market operation mode will be formed. Thus relations of buying and selling of simulative market will be formed between the production units and subsidiary production units inside the enterprise. This will make the work centrality of the enterprise move down and take it as the mainline to carry on optimizing of the process reengineering of the business administration. The thesis takes the SWOT Analytical Approach,Activity Cost Theory,Operation Transformation Theory,Transaction Cost Theory, Value Chain Theory and Cost Management Theory as the fundamental theory, by on-site inspection, on the basis of analyzing and summarizing the business management theory and practical research status, systematically carries on studies for the mode of marketization reforms of Chalco Liancheng Branch, aiming at constructing external diversified economy of the enterprise,and building up internal marketization management operation system and mechanism,and to provide a guide for the enterprise in theory and practice to improve and optimize the marketization reform and implementation to help the enterprise to get over business distress.