UEC Estate Management Corporate Growth Strategic Research

Corporate strategy is the development of organizational goals,objectives and requirements to achieve these goals the policy or program.Strategic importance because of its future development organizations to resolve the most fundamental question.To develop a practical strategy,it is necessary from a strategic analysis, strategy formulation and implementation of the strategy research in three areas.In this paper,UEC property management companies for the study,in which its political,economic,socio-cultural,technological developments and industry trends to conduct in-depth analysis;This article holds that the state's property management industry regulation,China's economy continues to speed development,speed up the urbanization process,people understand property management and continuous improvement,and high-tech in the construction of large-scale use,for professional property management industry with a broad space for development.Through analysis of Michael Porter's competitive theory,we can see that the replacement will not have the threat of property management companies;the Government of the potential entrants in the market set the market access conditions,such as:financial needs, business size,quality audit,etc.,to reduce disadvantaged enterprises to enter the market;As the purchaser,the price of its sensitivity,the strengthening of human rights awareness,and improve the quality of service requirements and other factors,to property management to increase the pressure on enterprise development;for the competition,the market-oriented all-round start,is a rare opportunity,but the competition is very intense,nearly 60%of enterprises are loss-making.The company's existing analysis and comparison of internal resources,strengths and weaknesses can be found,as well as the core competitiveness of enterprises is.Based on the analysis of the company,this article describes the formulation of the company development strategy,business operating model and planned implementation of these strategic objectives.Finally,from the operational management point of view,put forward a strategy for the implementation of specific safeguards.This paper is divided into seven parts.The first chapter,Introduction,introduced the background and practical significance,discussion of the relevant theory.ChapterⅡ,introduce the history of UEC property management company's,their analysis of the status quo.ChapterⅢ,the company's analysis of the environment in which the industry.ChapterⅣ,the main analysis of the company's internal resources.ChapterⅤ,the choice of corporate strategy and business model to determine.ChapterⅥ,analysis of UEC property management company's Strategic security measures.ChapterⅦ,on the conclusion of the study.