Research On The Development Strategy Of H Company

Now competition has entered the era of globalization,the competitive level of any previous historical period is not found,and is not of the deepening of the increasingly serious situation.In the rapid economic and technological development, increasing competition,rapid changes in the border market environment,the traditional corporate philosophy,management has been unable to meet the needs of the times.The competition between enterprises in the performance of a certain extent, for strategic thinking and strategic positioning of the competition,also means that enterprises have entered the era of strategic competition.When China's market increasingly standardized and begins integration into the global economy,a reasonable strategy on the choice of routes into these Chinese enterprises to face the important issue.Enterprise development strategy of research and exploration has become China's current and future economic development in the face of important issues.In this paper,based on enterprise reform and development of the environment, through research H enterprises this special type of enterprise reform and development strategies,the development of petrochemical enterprises to study strategic issues, from the qualitative aspects of a useful exploration.In accordance with the strategic management of the basic theory,the main use of the PEST analysis and SWOT analysis.First,from China's political environment,economic environment,social environment,the status of environmental technology start of the H companies facing the opportunities and threats.Then the petrochemical industry as a whole situation. Finally,the H-House resources strengths and weaknesses were analyzed.This article summed up in the current petrochemical industry in an increasingly competitive circumstances H necessary for sustained development of the company's strategy,put forward the implementation of the strategy of difference,focus on strategy,Human resources strategy,capital intermediation strategies that strategic concept.Focus on How to ensure the effective implementation of the strategy,the company marketing, enterprise culture,customer management,made some concrete implementation strategy recommendations.Paper innovations are:The use of strategic management theory and analysis of H companies have been studied,and in a targeted manner on the issues in depth analysis,this is a strategic management theory in the petrochemical industry a new application.Innovative H raised the company's overall development strategy framework for the future development of H Company pointed out the direction.Also on China's petrochemical enterprises for the development of a complete set of system development strategy.H so that companies can develop strategies accordingly the implementation of the strategic goal of developing specific plans,exclusion of enterprise management of short-term objectives to promote enterprise in a comprehensive understanding of the expected results,to take accurate tactical action to ensure that a short-term performance of the enterprise The original strategic objectives and direction of the development of the H to create good conditions for the company to better grasp the business's future.