The Feasibility Analysis Of Shandong Wantai Yixuan Mingdu Real Estate Project Investment

With the rapid development of China's economy, the real estate industry has made vigorous development in this vast land. Experienced from disorder to order, from fanaticism to the rational process of development, at present, China's real estate industry has become the pillar industry of the national economy, and its development has entered a phase of the survival of the fittest. Because of the loss of control of land supply, high profits and relatively low threshold, it results in that much capital flows into real estate market and develop many real estate projects. In particular, in April 2007, US subprime mortgage market crisis broke out and started to spread to the global real estate market. Real estate market in our country must have also been affected by it. At the same time, China's government has introduced a number of policies to curb excessive development of the real estate industry, strengthens the regulation of the real estate industry. The strong housing market in our country also is beginning to loosen, and some front-line city even more pronounce downward trend. The contradiction of supply and demand of the real estate market reverses partially and the medium-sized cities totally become buyers'market. At last the real estate enterprises compete more intensely.Rapidly changing market environment and reducing profit margins of real estate enterprises in the increasingly fierce competition force the real estate enterprises to attach importance to the investment of each development project. However, in the real estate industry there are still a lot of imperfections, particularly in the feasibility analysis of investment research, which is still relatively lagging behind. Because of the rapid development of urbanized construction in various cities, real estate enterprises mushroom to be set up and rush to develop real estate projects, in order to seize market share and profits. It leads to too large scale of investment, heavy blind investment, housing backlog, abandoned land and many other questions. This is related to that real estate enterprises have not paid enough attention to the feasibility analysis before making investment decision. The feasibility analysis of real estate projects is an important step in the process of decision- making of real estate development and also is an important basis for real estate development projects. The comprehensive analysis, demonstration, comparison and evaluation of the projects ensure whether it is technically feasible and environmentally allowable, economically reasonable, cost-effectively significant or not. In the process of real estate development, strengthening the control of index of feasibility analysis can reduce blindness in investment decision-making, enhance the economic benefits of real estate enterprises and promote the rational use of urban land, so that the real estate market will get healthy development and continuous improvement. This thesis uses theoretical and practical analysis, quantitative analysis of the economic benefits of the investment projects, the qualitative analysis of the social and environmental benefits, combined methods of the macro-analysis and micro analysis to conduct comprehensive analysis. In this thesis, take Shandong Wantai Yixuan Mingdu as a real estate investment example, use the general theory of feasibility analysis to conduct a comprehensive analysis on investment environment, internal factors, advantages and disadvantages of the project itself and the project's market positioning and construction management scheme. On this basis, it predicts whether the project is economically reasonable, the financially profitable or not, thus it is clear whether the project is feasible to invest or not. This thesis includes six parts: The first is the introduction of this thesis, and then expatiate the basic theory of the feasibility analysis of real estate projects,the following four parts are the empirical research of feasibility analysis of Shandong Wantai Yixuan Mingdu Project. At last this thesis comes to the conclusion and puts forward the guiding recommendations, which are meaningful to improve the management of Shandong Wantai Real Estate Company.