The Research On Market Expansion Strategy Of Hongtai Powder Metallurgy Co.

Powder metallurgy is a process of using metal or metal powder (or metal powder and non-metallic powder mixture) as the raw material, orming and sintering. The merits of the powder metallurgy not only have great quality, lower price but also are environmental-protection products. Whether in the world market or in the domestic market, the powder metallurgy products have an enormous development potentiality . Athought the Hongtai powder Metallurgy Co. which is held by the Jingu Co. have founded, the powder metallurgy auto parts are still in short supply, especially after the development of powder metallurgy ABS ring, car's oil seal seat and metal car brakes (environmental friendly), the conflict becomes more and more significant.In this paper, firstly, we arifies the concept, the importance and the application scope of the powder metallurgy, discusses the situation and the tendency in the development of the powder metallurgy industry in Hunan Province, in China and in the world. Then we discusses the basic situation about Hongtai Co. first, and then analyzes the necessity and reliability of Hongtai Co.'s market expansion. On this basis, from the reality of the Hongtai Co., we set up new companies to expand the market and clarify the specific plans to set up new companies in details. At last we analyzes the choice strategy, including market positioning, market entry, market development, and market competition and so on. Then explores the marketing mix strategy, including product strategy, channel strategy, price strategy and sales strategy. Finally, we discusses the implementation security of the marketing strategy, including four aspects: the establishment of information and intelligence systems, the building of the marketing team, the innovation of promotion methods, the establishment of quality control and quality assurance systems and the improvement of the product quality.