The Developing Chance And Improving Management For The Large And Medium-sized CPA Firms In Hubei

The CPA system has made considerable progress since the first CPA firm was established in Shanghai in 1981. As to the large and medium-sized CPA firms in Hubei, they located in central China, and the policy of central China rising has bring great opportunity to them. But, the infiltration to the central China by the world's big four CPA firms and the other foreign CPA firms has become a great challenge to the local CPA firms. The large and medium-sized CPA firms in Hubei should analysis deeply to the current environment, and then they can determine long-term development strategy. They should also take effective measures to enhance core competitiveness.This thesis, based on China's auditing market, used such methods to do the research as comparison, induction, etc. It did an analysis and study on the survival environment of the large and medium-sized CPA firms in Hubei . Firstly, the large and medium-sized CPA firms in Hubei are getting competitive in the market situation. Secondly, in the macroeconomic environment, China's economy is developing stably and rapidly, and so is Hubei's economy. Finally, China has promulgated corporate accounting standards, independent audit guidelines, which make the financial management and the audit market more normal. It is obvious that the large and medium-sized CPA firms in Hubei are facing rapid development opportunities.In order to grasp the opportunity for development and improve their core competitiveness, the large and medium-sized CPA firms in Hubei need to optimize the management, at the same time, their management must be referred to a high level. This thesis did an analysis and study on the stakeholders and their request to CPA firms, and put forward specific measures to optimize the management to meet their request: Doing better in quality control system, human resource management system, financial management system, capital management system, information management system, image management system, it can make the large and medium-sized CPA firms in Hubei more competitive.