The Comparative Study Of Baidu And Google Operating Mode

Since the birth of the search engine, it has impact the whole word deeply. There is no doubt that Baidu and Google are in the dominant place. They have the highest growth rate, biggest impact and most profit. Today, Google is NO.1 in the search engine field, while baidu has become the no-doubt pioneer in the Chinese search field.There are some resemblances between the development histories of google and baidu. They both came from the youngers'pursuit for search engine technology; they both found their profit patterns which are suitable for them and became the pioneers in their field and gained quick development.At the same time, there are many differences between google and baidu. Regarding the profit pattern, Google has the widely praised "keyword advertising" and maintains its search result fair and objective; while baidu developed the pattern of " sponsored search ", which has brought lots of loyal credits and profits. Regarding the development strategy, Google pursues diversification strategy,relying on its own technology advantage, reach out for all related technologies, business field; while baidu focus in Chinese search, which make baidu take the first place among the Chinese search engines in the world. Regarding the enterprise culture, Google's "no evil" theory become the reason why it is praised by internet users in the world; while baidu integrates the traditional Chinese culture and opening America-Silicon valley culture, which makes baidu restrained elegant and full of passion and creativity.This essay compares the operating models of google and baidu from the angles of Communication and culture and economics. The author compares the operating models of google and baidu from five angles of Communication and culture and economics, including Profit model, localization, search service contents, developing predicament and future development trends. The author searches the sustainability of the competitive ranking from the different profit-making modes of baidu and Google; explores how to solve the localization of the search engine from the comparison of localization; searches engine tort issues from baidu's MP3 search services; search engine privacy issues from google's map search services. In addition, the author makes the idea of the future development of the search engine.