Study Of Google Digital Marketing Strategy For Chinese Companies

With the rapid development of mobile Internet technology,the large-scale popularization of mobile terminals,the application methods and technology research of digital marketing have become a hot spot,and have been widely used in the design of corporate brand building and marketing strategies.The choice of digital marketing tools and the delivery of advertising portfolios are considered to be an effective way to find targeted consumers.Google Digital Marketing is no stranger to Chinese companies in the sea,but due to the lack of systematic theoretical guidance,companies will still feel at a loss when they conduct Google digital marketing.The author finds that most of the existing literature focuses on how to improve its conversion rate in the background operation technology,and the literature on how Google Digital Marketing integrates with the overall marketing model of Chinese sea-going enterprises is almost zero.Therefore,how to improve Google's digital marketing conversion rate is of great significance for Chinese sea-going enterprises to develop global business.This article is based on the consumer-oriented 4C theory and the classic funnel model as the basic research framework.For the sample,from the four main dimensions of the company's consumer,cost,convenience,communication,the problems and successful case analysis of the overseas companies in the overseas are examined,and the digital marketing strategies of the overseas companies are further explored,and the overseas enterprises are studied with Google Adwords.As a tool,combined with the combination of other marketing methods,how can we effectively improve the delivery effect,enhance product visibility and conversion rate,in order to find a digital marketing optimization solution with high cost performance and quick effect.The results of the study show that Chinese offshore companies are generally low-profile overseas,and the degree of acceptance is positively related to local development.The global consumer market is gradually shifting from product-centric to user-centered experience,while electronic mobile devices With the rapid development,consumers spend more time on mobile search tools,and good digital marketing strategies have proved to be a key boost to corporate branding and performance growth.Therefore,the advertising of global search engines represented by Google is the preferred solution for Chinese companies.At the same time,we believe that a scientific digital marketing strategy needs to cooperate with the use of big data,marketing content,channel integration marketing and O2 O.The precise delivery of strategic optimization can help Chinese sea-going enterprises to accurately target consumers at a low cost,quickly adapt to overseas markets,and provide basic data and decision to support for long-term marketing strategies of enterprises.