Distribution Research On Google China Sales Channel

The21st century is a new century of the information economy and networktechnology, the network economy will become widespread very quickly. Based on theworld-famous internet company Google, and whose sales channel as the starting point,this article conducted a systematic study in the development of Google China marketoperation.This paper outlines the marketing channels strategy theory, Google’sdevelopment overview, as well as the basic situation of Google China operations;Secondly, the essay summarized the internet companies operating characteristics,profit model, sales channels construction necessity, the analysis of Google China saleschannels, and it’s main problems of construction management, revealing outlines thefundamental causes of the problem. On this basis, sales channels plan to designguiding ideology and basic principles of the SWOT analysis method Google Chinasales channels construction carried out a strategic positioning, Google China saleschannels designed the overall ideas presented, clear the sales channels to build thebasic content. Finally, the construction, suggestion and management of Google Chinasales channels build up, including properly handle the relationship between theconstruction and management of sales channels; develop scientific and rational saleschannel performance appraisal program; enhance the status of the Google brand in theminds of clients.This article closely integrate China’s economic development and Google’s actualbusiness management, the use of management theory methods targeted research,summarizes Google China’s development experience and lessons learned, dissectproblems proposed to refine the recommendations. Hopefully it works for the healthyand stable development on Google and other Internet companies’ decision-making.