Research On The Retail Business Marketing Strategy Of ZS Bank SY Branch

With the continuous reform and development of the domestic financial market, the banking industry in the mode of operation, or in the business environment and competitiveness have changed and is still changing in the history of. In retail banking business activities, marketing is a very important part, which determines the bank can in the fierce market competition seek survival and development. Therefore, from the angle of the bank's overall strategy development, marketing plays a role can not be replaced. As the capital of Liaoning province and the Northeast's largest economic center of the city, Shenyang has a very vast retail banking market, also faces the most intense competition environment for the industry. ZS sy Bank branch since its inception, they are on the attack environment, abundant funds, the four major state-owned banks, Jinzhou, Huludao distinctive local banks, to under the tension between competition environment to win market share and in the long run, the invincible, ZS sy Bank branch must compete for more customers resources, seize the opportunity, to snatch the market, we must improve the marketing strategy. Therefore, research on ZS bank SY branch retail bank business marketing strategy is very important, and has profound practical significance.Based on the study of marketing theory in domestic and foreign markets, to explore the marketing situation of ZS bank SY branch of the retail banking business, the main route of the development of ZS bank SY branch retail banking is studied in this paper, starting from the development status of the problems in marketing are analyzed, by combining theory with practice SWOT, and the analysis of the marketing strategy, according to the ZS bank SY branch of their own conditions, analysis of the SY branch of the retail banking business marketing environment of the strengths, opportunities and threats, put forward the problems in marketing; market based on fine, ZS bank SY branch of market positioning, proposed ZS bank SY branch retail banking the marketing strategy and the corresponding security measures at the ZS bank SY branch can achieve better results in the future development process.