Research On The Development Strategy Of Zhixin Management Consultation Company

The scope of management advisory service covers strategy consultation, cultural consultation, marketing consultation, human resources consultation, production management consultation, informationization consultation and so on. The consulting industry has had already a history of more than 100 years in the world. Until now the consulting industry in our country has only a history of a little more than 20 years, as a result of the subjective and objective reasons, the supply exceeds the demand seriously in the management advisory market. Therefore, it is an urgent matter for the professionals to understand the competition situation of this industry correctly and formulate the corresponding development strategy .The principle for Zhixin Management Consultation Company to formulate the development strategy is to formulate the characteristic strategy that suits the company's actuality based on the company's existing resources and competence and the market which faces. Through the macroscopic environment analysis, the market competition environment analysis, the internal resources and ability analysis to Zhixin management consultation company, and combined with the SWOT general analysis, this academic dissertation concludes that from the overall development, Zhixin Management Consultant Company should choose the SO strategy, namely the growth developmental strategy, make use of the resources and advantages of the company, enhance the market competitiveness, hold the opportunities, and grow rapidly. The strategic content is:①to practise internal strength and construct core software system;②to construct core competition system and take the specialization development path;③to subdivide the market and hold the middle and low end market;④to take the customer as a center and strengthen the relationship with the customers;⑤to take the strategic alliance cooperatives path and make the resources and ability supplementary to each other. At the same time, to realize the company's growth developmental strategy goal and enhance the company's core competitiveness, the company should establish the differentiation Strategy, the brand strategy to form its own competitive advantage as soon as possible and enhance the market share rapidly.Research of this academic dissertation indicates that through the core competency construction, the brand establishment and promotion, the establishment and enrichment of the database and the case storehouse, Zhixin Management Consultation Company should work out the reasonable marketing plan, set up the strategic alliance to promote its consultation technical level and strength rapidly, realize the resources and ability supplementary, and further strengthen the company's competitive power. At the same time, Zhixin Management Consultation Company must strengthen the training to improve the quality of the management consultants, formulate the corresponding incentive mechanism to attract the outstanding consultants, stabilize the consultant group, and guarantee the realization of the corporate growth strategic target.