Study On Strategic Alliance Stability Of International Hotels

Strategic alliance is a popular kind of global enterprise cooperation. Nowadays, the number of the global strategic alliances is more than 100,000 and it is on the increase. But actually the operating result of the strategic alliance is not so satisfied. The dissolution rate is always higher. Empirical research shows that: If we takes the allied liquidation, members' annex and re-alliance among members as a judge standard of the alliance instability, the rate of instability is as high as 30% -50%. International hotels strategic alliance is now facing the same problem. How to achieve the stability of strategic alliances in the international hotels and how to strengthen its research, will undoubtedly important in the practical significance and theoretical value.The article firstly introduces the present stability of a strategic alliance enterprises at home and abroad, basing on the resource-based theory, the transaction cost theory, the contract theory, game theory, social plight theory, the value chain theory and the theory of the risk involved. It summarizes the Union stability status in quo, summed up the statement with a view to establish a general framework for the analysis of the enterprise strategic alliance and to make a systematic study on the stability in the international hotel strategic alliance. Also, it made a comparative study on types of strategic alliances and its features, basing on the definition of a strategic alliance, reveals the connotations of external adaptation and internal control of the stability. There out it advances the impact on the stability of the strategic alliance risks; On this basis, this paper advances an analytical framework to discuss deeply on the risk factors of the strategic alliance, including external environment inducement and internal environment inducement incentives. And then it evaluates the risk factors of the strategic alliance stability. At the same time it combines the mathematical model to analyze and to compose Construction of critical strategic alliance model. Then we take International Hotel strategic alliance organization - Best Western International .Inc as an empirical study. According to the discussions above, it brings forward the composition of international hotel strategic alliance stability mechanism. The last part is the content of the expectations.The innovations in this paper are: Firstly, analyzes the international hotel's strategic alliances stability by the dynamic methods; secondly, advances the assessment methods of international hotel strategic alliances stability factors, and to build a critical model of strategic alliance stability; Thirdly, during the research of Best Western International Inc., we adopt measureless to validate critical model constructed in this paper. Fourthly, it discusses the international hotel strategy alliance stability mechanism through the demonstration study on Best Western International Inc.