Strategic Research On The Development Of E-Banking Of GH Bank, Fujian Branch

E-banking business grows vigorously worldwide in recent years. It plays more and more important roles in everyone's financial life. Because of many advantages of E-banking, the E-banking has become the focus of the competition among domestic commercial banks as well as the important method for commercial banks to explore the marketing space,reduce the business cost,stream the pressure of cabinet, strengthen the competitiveness, increase the quality and efficiency of service. As a result, domestic banks, sooner or later, embrace E-banking business in hope of finding new profit source and business mode. Therefore, competition among commercial banks in China becomes very strong. In this situation,it is significant for commercial banks in china to develop E-banking business that researching development of strategic of domestic commercial banks.The thesis involves investigative research and data analysis. Beginning with actuality analysis of E-banking, it borrows instrument of strategic analysis to focus on E-banking's development mode for GH Bank, Fujian Branch that is characterized by particular macro and micro business environment and its current situation. The thesis also suggests a new development strategy for E-banking for GH Bank, Fujian Branch to improve its competitive edge.The market for E-banking grows steadily in recent years. Commercial banks in china become more commercial and foreign banks is striding its way into china's market. The competitive situation gives rise to academic research in E-banking. There is no research in E-banking strategy with regard to provincial branch of nationwide commercial banks. From my point of view, the thesis is innovative and makes complement of research in business of E-banking. I do hope that the thesis would make contributions to the development of the E-banking business for domestic commercial banks.