Agricultural Bank Of China Branch Of G’S Marketing Strategic Of Small And Midium-Sized Enterprise Service

This paper, taking Agricultural Bank of China branch of NaGai (hereafter referred to as branch of NaGai) as an example, has comprehensively analyzed the current macro-environment, industry environment as well as the advantages and opportunities of Branch of NaGai, by means of PEST analysis, Porter’s five force model and SWOT analysis. Furtherly this paper combines qualitative analysis with quantitative research to study the marketing problems of small and medium-sized enterprise service, which focus on current market and is customer-oriented. Followly, it presents the marketing innovations which are suited to Branch of NaGai, including providing different financial services to different customers in different periods according to their contribution accessment and based on 4P theory, optimizing marketing process by standardizing civilized service of each branch, promoting new service marketing strategy by innovation of financial service, products and marketing means to improve the customers’ satisfation as well as loyalty.After all, the study of this paper not only plays an important role in innovations of the enterprise service marketing strategy, but also guides the pratical implement, which can be uesed as reference to the peer enterprise. Meanwhile, the growth of nationalized banks like Branch of NaGai will certainly be a future reference to the openess of financial industry as it reflects both achievements and problems of financial refrom and development.