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Development Strategy For HTBC

Posted on:2009-10-30Degree:MasterType:Thesis
Country:ChinaCandidate:K X LiFull Text:PDF
GTID:2189360272987505Subject:Transportation planning and management
Abstract/Summary:PDF Full Text Request
While logistics industry is more and more professional and integrated, its rapid growth undergoes increasingly fierce competition. As an emerging project logistics enterprise in China, Shenzhen State Grid Tech-trade Logistics Group Hunan Bulk Transportation Co. LTD is facing with new opportunity and new challenge.Competition among logistics enterprises is not only in the technology and talent, but also in supply chain management strategy formulation and implementation aspects. Therefore, enterprises how to formulate their own strategy for enterprise development and business operators has become a major choice. Related to a summary of the logistics theory, and on the analyses of project logistics operating environment and its own advantages and disadvantages, the paper studies the SWOT and the strategic goal of the company to discuss and design the implementation of the consults to achieve the strategic objectives of the company.At first the paper introduces project logistics and studies its trends. Discussing the development of the logistics industry at home and abroad on the basis of the status, this paper analyzed comprehensively opportunities and challenges of the project logistics industry, and studies the development of the industry trends and competition. Based on the main features and trends of project logistics, this paper scientifically forecast project logistics market and analyses SWOT of the companies in the logistics industry. Considered the problems and difficulties of Shenzhen State Grid Tech-trade Logistics Group Hunan Bulk Transportation Co. LTD, this paper founds the business development and corporate management development strategy.This paper has combined the normal method with example, and made every effort to integrate with practice closely, paid attention to the effectiveness of the strategic scheme. I hope that can offer great help to the development of Shenzhen State Grid Tech-trade Logistics Group Hunan Bulk Transportation Co. LTD through the research, even have certain reference meaning to relevant ones too.
Keywords/Search Tags:Project logistics, SCM (Supply Chain Management), Strategic alliance
PDF Full Text Request
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