China's Exports Of Green Food Research

The high tariff duties of every country in the world have been weakened greatly while Chinaentered WTO successfully. Market internationalization has become an irresistible general trend. Forgreen food, the international market capacity has been expanded, but it does not mean that theproducts have had a good market opportunity On one hand, the green barriers have been theimportant factor that influences the agricultural products exportation from China. On the other hand,the green food enterprises of China are short of international marketing concept and an analysisaimed at international market in order to product mix and market structure lose balance.To solve these problems, it is very important to adjust agricultural products exportation strategy. That is the important matter to carry out an opening green food international market strategy If thegreen food of China would open international market successfully, the market analysis of green foodin light of the change of conditions of international trade and market and the right strategy and theway to enter the international market are indispensable.Full text divides into five parts together:First it has introduced composes this article the background and the significance, the domestic and foreign research present situation as well as the paper research main content and the method: Second chapter performed to the organic foods correlation concept to limit, proposed the organic foods export trade theory, the international market entered the theory as well as the market localization theory, has constructed our country organic foods exportation rationale; Third chapter introduces our country organic foods exportation the present situation as well as the existence question; Fourth chapter from four aspects introduced the international trade the new characteristic, and using the SWOT analysis method, has analyzed our country organic foods exportation environmental factor, points out the external environment existence opportunity and the threat; At the same time, points out internal environment existence the superiority and the inferiority. In this foundation, lists our country organic foods to export the environment the SWOT analysis matrix, the conclusion is the opportunity is bigger than the threat, the superiority is bigger than the inferiority, should use the development exportation strategy. Fifth chapter unifies in the above theory and the SWOT matrix analysis in the foundation, points out macroscopic in on, Government should make laws and regulation, improve the quality of service and enhance policy guidance to ensure export; On microcosmic upper, enterprise should adopt measure such as being ready for marketplace allocation , optimizing market structure , perfecting camp selling a channel , developing by cooperating to compete to internationalization promoting outlet.