Research On The Development Strategy For Shenzhen Yinfeng Company

Furniture industry in China has been maintaining a rapid and stable growth,after decades of development,the furniture market has undergone great changes,competition is becoming increasingly fierce,industry integration is under way.Fierce market competition has eliminated many enterprises with loopholes in strategic management,so the level of strategic management not only determines whether the enterprise can develop in the long run,but also relates to the effect of production and management.If an enterprise wants to gain a certain competitive position in the market,it must avoid the extensive family management model,nor can it manage the company by experience or intuition.A qualified enterprise needs to base on good strategic management to establish a cheese section Learning strategic management objectives and systems.Furniture industry has been relatively low technology content in China,this labor-intensive enterprise has always attached little importance to scientific strategic management.This situation of furniture enterprises leads to the production and management activities without a large amount of capital investment,and the low trade barriers lead to the relative chaos of the furniture industry.After the reform and opening up,some small and medium-sized enterprises have been successful in the past two decades by the opportunity and imbalance of the seller's market.With the expansion of the market size and the impact of consumer upgrading and new retail trends,the furniture industry is permeating the "Internet","artificial intelligence" and "cloud computing" under the influence of "Internet","artificial intelligence" and "cloud computing".At a stage full of opportunities and challenges,the lack of strategic thinking only by courage and courage is not enough to cope with the complex and changeable market competition.Many small and medium-sized furniture enterprises want to develop and grow in the future fierce and cruel market competition environment.On the basis of comprehensively grasping the macro environment,industrial environment and micro environment,the senior managers of the enterprise must formulate the development strategy of the enterprise in combination with their own conditions,so that the enterprise can take the road of healthy development.This article takes Shenzhen Yinfeng Company as the research object,on the basis of the analysis of the inside and outside environment of Shenzhen Yinfeng Company,makes the strategic management plan and the implementation suggestion for the Shenzhen Yinfeng Company which is suitable for the development of the enterprise itself.Through the research and analysis,it can be used for reference for the company's gradual development and for the relevant departments and managers to make strategic decisions.In order to optimize the development strategy of Shenzhen Yinfeng Company,the theory of strategic management and the theory of core competence are firstly taken as the theoretical basis of strategic management of Yinfeng Company in Shenzhen.Through the deep and systematic research on the furniture industry at home and abroad,this paper summarizes the overall characteristics of the development of the furniture industry in China and even the world at present,and the strategic formulation of Yinfeng Company in Shenzhen is also established under this background.Secondly,the internal and external environment of Shenzhen Yinfeng Company is analyzed and summarized by using the five-force model and the SWOT model,and the strategy to meet the current competition environment is worked out for Yinfeng Company of Shenzhen.It is pointed out that the Shenzhen Yinfeng Company should stick to the domestic market at the same time,and at the same time,We should actively explore the internationalization of furniture brands.Thirdly,in order to develop the strategy more effectively,this paper puts forward the specific strategy of optimizing the strategy of Shenzhen Yinfeng Company from many angles,respectively from the organizational design,resource allocation,The corresponding development strategy is given from the perspective of talent motivation and enterprise culture construction.The research hopes to help furniture enterprises change their backward development strategies,re-understand and locate their internal and external environment and the competitive advantages and disadvantages of their own,and then base on the scientific management theory to formulate enterprise development strategies.At the same time,I also hope that the strategic plan of Shenzhen Yinfeng Company can make Shenzhen Yinfeng develop and expand,go abroad and go international,and provide reference for the optimization of the development strategy of the same industry..