| The continued rapid growth of China's domestic economy provide China Mobile Chongqing ( CQMC ) with tremendous development opportunities. With mobile communication technology from the second-generation mobile telecommunication system (2G) to the 2.5G and 3G, value-added business to the rapid development. In the mobile value-added service development process in the handling capacity of handsets increasingly high demands, parameter settings have become increasingly complex, many business needs of users because it is not correct to complete parameter settings. Auto Device Configuration (ADC) System can help the mobile network operator to lower the threshold of using GPRS function by mobile network users, configuring the terminal parameters automatically. ADC system can help the operator to turn potential customers into actual customers through smaller investment, increasing the share and influence of the mobile network operator in the wireless data service market. ADC system has been deployed in 100 operators, i.e. Vodafone,MTN,Rogers,Swisscom, 60 countries worldwide, i.e. Cameroon, Finland, Greece, Spain, covering the users totally counted as 350,000,000. In China, there has been deployed 13 commercial contracts and 4 business verification systems, which covers more than 1.5 billion subscribers. ADC system strengthened its identification capability for our homemade terminals. Now it can identify 27000 types of cell phones and greatly support the carriers.As an investor, everyone hopes to get the greatest profit with the lowest investment including business profits, financial profits and social profits. Therefore, to archive the specific investment target, we must scientifically carry out the project evaluation and investment decision in order to objectively make a right decision and confirm all kinds of investment plans. Investing in ADC application is a new system. The feasibility study on this supporting system will help Chongqing Mobile to expand itself in the new business area.This paper starts with the general process analysis of project investment decision, project discussion circle, and investment decision-making process. It has made a research and discussion on the project proposal writing, the function, contents and process of feasibility analysis, as well as the related working method, which has mainly emphasized on the feasibility analysis. It has made business forecast and market analysis for the supporting platform of Mobile ADC business operation. The technical plans for systematical structure, hardware platform, enterprise interconnection, systematic function, and networking of this platform have been designed. They have been analyzed and evaluated economically, and the result of project decision and the guideline for project construction are concluded. According to technical analysis, the project is proved to be a scientific plan, maturely developed and feasible technically. According to the financial analysis, the four financial indexes (financial internal income rate, financial simple payback period, profit rate of investment, and profit-tax to Investment rate) of this project are all basically satisfied the requirements released by the ministry.Adopting a scientific research method of combine theory with practice, this paper theoretically analyzes a general process and method of project investment decision. Meanwhile, it has used the supporting platform project of Chongqing Mobile ADC business operation to do the decision analysis which provides an evidence for creating the value for the enterprise. |
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