Evaluation On The Profit Of The Investment Of The Metropolitan Area Network MSTP In The Telecommunication Company Of CC

Based on the marketing situation, competition situation and the demanding structure ofthe Northern Telecom in one provincial capital city (hereinafter referred to as the "CC "),this paper aims to reconstruct the existing network and build some equipment in order toimprove the marketing competitiveness of the communication carriers and reduce theiroperating costs effectively and reasonably.In the business income of the telecommunication enterprise, the rent of the digitalcircuit is one of the products in the market. In order to support the development in marketbusiness, the telecommunication company in CC City reconstructed and expanded thenetwork by changing the2M particles slot transmission into the155M particle transmissiontime slot on the core layer and convergence layer of the transmission network thetransmission network while adjusting the product structure in the market. After the networksare transformed, not only the original business can be carried on, the flexibility andexpansibility of the network can be improved as well. Network transformation from servicethe60block of2M slip plate can bear the business still is needed in the market, so it can bereused, continue to network capacity expansion.This paper compares the4different mathematical models, namely the simple averagemethod, moving average method, and weighted average method and the least square method,in the predication of the business. The least square method is the one that thetelecommunication branch in CC City chose to predict the2M digital circuit.While laying down the price for renting the2M digital circuit, the factors that determinethe price of a product are analyzed and illustrated. The crucial factors that determine theprice includes: the cost, the social average profit rate, the relationship between supply anddemand, the life cycle of the product, correlation of the product, the properties of thebusiness, the openness of the market and other factors as well. The character of the VIPs inthe field of telecom service is depicted in this paper. The VIPs are not sensitive to the priceof the products. However, they pay more attention to the quality of the product and thequality of the service. Thus the price for the VIPs is planned. The paper also mentions howto judge the degree of protection to the local telecommunications market when planning theprice. That is, the degree of the protection to the local communication market and the price of the competitor are fully considered.The paper fully analyzes the competitiveness of enterprises and marketing strategies.The development speed of the industry, the fixed cost, differences in the products areanalyzed, and the future business development, service forms and market trends are judged.It proposes the telecommunications company in CC to use the competitive strategy andconcept as a marketing strategy.In the reconstruction on building of the MSTP (Multi Service Transfer Platform)network, the status of MSTP network, the transmission route of VIPs and the plan of aspecific network expansion are stated in detail.In the investment estimation, the investment in this project construction consists of thecosts of equipment and engineering equipment, the cost of installation, other expenses ofengineering construction and basic reserve funds. Each portion of the above4parts areanalyzed in great detail, and make the estimation based on the act.On the financial evaluation of project of technical reformation, the costs involved, gainscan be produced clearly from the metropolitan area network MSTP of the telecommunicationcompany of CC by the costs and benefits of separated, then the project and new project infinancial analysis there is no difference, so the technical transformation project in accordancewith the new project financial evaluation index analysis.The first of the entire project salesrevenue forecast, then the costs, management fees and finance cost predictions, then on howto determine the project product income redistribution coefficients are described according tothe calculation of the coefficient, redistribution, the project the redistribution of income. Thefinancial evaluation of the value of index and efficiency index are calculated.In the analysis on sensitivity, the result of the sensitivity degree of the variation of theindependent variable caused by the dependent variable is analyzed. It proposes thetelecommunications company of CC to pay attention to the relative problems in the processof production.At the end of the paper, the possible risks in the technical reformation project areanalyzed in technology and in market.There are three innovation points in this paper: one is the redistribution of incomecoefficient. The second one is that when predicting the business income, the demand of theproduct and the price of the product are predicted respectively. The quantitative methods areused in the prediction of the demand of the product while the qualitative methods are used topredict the price of the product. The third one lies in that the degree of the protection of thelocal network communication market is judged by comparing the ratio of local network communication operation business gross and local GDP with that of communicationoperation business gross and national GDP.