Study On Real Estate Business Enterprise According To "Customer's Satisfaction Investigate" Of The Brand Creation

The our country real estate industry experienced a different development stage inthe development process for more than 20 years, from a selling party market changeinto a buyer market, of the real estate business enterprise the competition be graduallyvigorous, the consumer can choose of the scope be more and more wide. Period from2003-2008 years, the nation macro view adjusts to control a policy a pedestal more andmore multifarious, the scope be more and more meticulous and this doubtless broughtthe development of real estate industry latent unsteady. Though the whole trend of realestate market is still that the need is big in supply, but have the choice noodles ofconsumer of buy the building ability also more and more big, this make how to holdtight in the competition of vehemence large buy a building of the heart became each realestate a development business enterprise Ji to need the problem for resolve. Along withnational financial policy gradual perfect and the gradual norm of the real estate market,real estate business enterprise nature should from past the one depend on thedevelopment way of thinking of market condition of the market and financial policy tojump out and the consideration development takes customer need as the strategy ofdirection. The industry produces current development trend to see from the buildingground, the real estate business enterprise necessarily will take creating brand as apredominance in the future, with customer satisfaction research for the tool carry onmarket fixed position and product to design, but our country currently in addition tovery few few real estate the business enterprise start study abroad the forerunner'sexperience in this aspect and actively investigate, most rest business enterprises stillfollow use the way of thinking appearance of the tradition development. The abroad hasalready had the history for several decades to the research of customer satisfactiontheories, and 20 years still gradually build up combine perfect model, from nation tobusiness enterprises all at continuous of the expansion be this ories, but our country tocustomer's satisfaction of theories research stay around comparison entry-level withthick turn of level. The real estate industry is the pay of our country pillar industry andconcern noodles wide, participate a person have another, so even need to draw lessonsfrom satisfaction theories and its model of customer who erupt the exhibition real estate,and take this as point of departure to create to provide for the real estate businessenterprise brand emollient prop up. Currently, a little bit local scales bigger real estate business enterprise starts value brand to create and the customer satisfaction investigate, but compare with foreign business enterprise to still be placed in a beginning stage. Along with change of time and market backlog empirically and continuously, the local business enterprise necessarily will come out a road of competition which matches Chinese state of the nation. According to customer satisfied that the brand creates and will also become the business enterprise future development of the our country real estate marriage.