The Study On The Factors Of Customer Satisfaction Of Real Estate In Changchun Area

Real estate’s industrial chain length, set capital-intensive, technology-intensive and labor-intensive forwhat It is the country’s pillar industry, even the main pulling power investment and consumption, but the house is more important is that it is the people’s daily life and work of the most one of the basic means of subsistence. So as to prevent housing prices and the risks and negative impacts, our government continuing to adopt limits for the real estate industry and regulatory policy, for example,"eight","five countries" and so on, a series of combination punches to rate this Column slow down the speeding express train success, the real estate industry crazy momentum has slowed, various developers have also adjusted the pace and scale of their expansion. Some mature real estate developers in recent years have invariably of the customer satisfaction as the main event, in business management, product marketing, check-in will be installed and other management aspects of customer service satisfaction as an evaluation performance standards, such as Vanke positioning "Customer Smile Year", China Resources Land launched the" customer service", Pearl River real estate suggests that" customer service center "and so on, we can see some of China in the forefront of real estate development enterprises have realized the necessity of customer satisfaction. As the provincial capital Changchun, Jilin Province, the real estate market in the last decade has also been considerable progress, but compared with the first developed cities there are still large gaps, the current real estate industry is still in Changchun corporate strategy to develop new markets in stages, the developers pay more attention to the development of potential customers, paying no attention to existing customers retained. In addition, the real estate industry in Changchun, there are still vacant housing rate, capacity can not form an effective demand for housing transactions often disputes and other issues. Real estate as an important pillar industry of local economies, the market faces increasing competition, vicious competition within the industry also makes a lot of high-quality real estate companies can not effectively expand market share. In this context, real estate companies how to win customers to obtain a market, how to increase customer satisfaction so as to enhance the core competitiveness of enterprises around the real estate business should become an urgent problem. In this paper, we make a sample collection area in Changchun, in satisfaction based on the theory. From two angles defining the impact the real estate industry customer satisfaction factors, and accordingly establish the real estate industry in Changchun customer satisfaction factors theoretical model. Model to the individual special, price perception, architectural features and environmental factors as independent variables, customer satisfaction as the dependent variable, and conducted basic assumptions. Focused on the urban fringe considered rural residents demand for housing, and make in-depth analysis. Through questionnaires in the form of data collection and use SPSS and AMOS software on the data collected for statistical analysis to verify the correctness of the model and the empirical analysis effectively.Article’s findings mainly attributed to the following aspects:(1) the real estate industry in Changchun customer satisfaction studies, architectural influence factors on the degree of customer satisfaction, followed by the perception of price and environmental factors, individual characteristics of the client satisfaction degree of impact is weak.(2) more emphasis on customer Changchun area of housing construction quality, building body appearance and layout design and other architectural elements, but also concerned about the sale of property services, the park surrounding greenery and living environment.(3) Changchun comparison of income and housing prices customers will affect the willingness of consumers in the purchase, will produce for the purchase of the house is allowed to influence their satisfaction, the enterprise should be within the scope of reasonable prices make the necessary adjustments to establish different levels of customer groups, the commodity price increase customer awareness.(4) With the development of Changchun city, while in the pursuit of high-quality, environmental factors also become the main factors affecting customer satisfaction, business and government should vigorously strengthen the construction of public infrastructure, enhance greening and protection of the natural environment.