Case Study In MAS Marketing Of Dalian Mobile Company

With the fast development of economy and universality of each realm information-based application,carrying out the information to obtain and deliver conveniently have already become the core ability that pushes the governmental agencies, enterprises and institutions efficiency to promote to increase with business. As the sponsor and propellent of mobile informatization ,China Mobile has the incontestable strong foundation and lead advantage in realm of mobile informatization. As the market competition of group custom becomes Increasingly competitive,marketing of group production is very important for China Mobile.The case text has introduced backdrop information about Dalian Mobile Company. With expatiating trend of group customer development and importance of mobile informatization,the group product that the text is studying—MAS(Mobile Agent Server) is brought forward. In order to seize group custom, China Mobile try best to develop MAS. The text also recount some modus operandi that Dalian Mobile Company is doing about the MAS marketing. Although Dalian Mobile Company has make some efforts,but MAS marking is not perfect about quantity and quality.In the case analysis,the author analyse and study the MAS marketing system with the application of some theory,such as solution marketing, Conference Marketing and Relationship Marketing.