| With the unbundling and restructuring of May2008, China Unicom, China Mobile, China Telecom, China Unicom, the three major telecom operators to form the three pillars of China’s telecommunications industry each new pattern of competitive advantage. To the three companies in January2009, the Ministry of Industry and Information Technology issued3G full-service operation of the third-generation mobile communications licenses."3G"(3rd-generation) is the third-generation mobile communication technology, cellular mobile communications technology to support high-speed data transmission. Since the1980s, the first generation of mobile analog system operators, wireless communication technology has experienced a generation (1G),2-generation (2G),3-generation (3G) development trajectory. Only make voice calls1G,2G receive data combined3G to wireless communications and multimedia applications, high-speed transfer of voice and data, such as a variety of integrated information.2G to create the most glorious miracle of communication in the history of the development of more data services as mobile voice services tends to be saturated and the development of broadband multimedia communication, especially the maturation and development of CDMA technology, telecommunications feasibility and necessity in this context, the third generation mobile communication system came into being.With the change of the national communication enterprises competitive environment, the market competition in the Chinese telecom companies face more severe; In order to further improve the competitiveness of China Telecom detailed analysis of the market environment, combined with the favorable conditions to determine a unique and completemarketing strategy; continue to accumulate capital, to build the core marketing capabilities, in order to ensure the future sustainable health development. Philip Kotler marketing theory, the telecommunications company’s marketing strategy should be as follows:product strategy (product policy) pricing strategy (price policy) channel strategy (place policy) promotional strategy (promotion policy).3G Chinese telecom market in China’s development will bring a lot of opportunities, but also associated with more challenges. In this context, how clear An Analysis of the competitiveness of enterprises where the Chinese telecom operators is the key to winning the future international telecommunication market, leading to the development of effective development strategies. SWOT analysis is often used in the formulation of corporate strategy, competitor analysis. Many well-known enterprises at home and abroad have achieved remarkable results using this method, therefore, the competitiveness of3G services in China with SWOT analysis has a strong theoretical basis and practical significance. China Telecom to seize opportunities, meet challenges, and efforts to develop3G" e-surfing", has achieved initial success in the market increasingly competitive, how to better development, to occupy a larger market has become an important task. Based on the status of telecommunications, according to the study of strategic management, marketing knowledge, analysis of telecommunications development environment, the use of a variety of research tools to analyze market development of the telecommunications e-surfing business, the last comprehensive4P theoretical research Telecom e-surfing mobile phone market in Dalian development of a reasonable marketing strategy recommendations. |
