| China mobile communications market develops rapidly. Through the reform and reorganization, Wu JI county mobile company is facing unprecedented challenge, which focus on WuJi county Unicom and WuJi county telecommunication. WuJi county unicom company seize the market of a high-end clients by the program of sending mobile with advance deposit, marketing management of WuJi county mobile company is in the difficult situation of 2 pincer attack.This paper summarizes present situation, characteristics and challenge of WuJi county mobile market development, analyses the shortage of WuJi county mobile company, investigates market situation, develop trend and competitive situation of WuJi county mobile market, finally this paper deeply analysis competitive situation of WuJi county mobile market with the method of SWOT. It Points out that in 2010 with the rapid economic development in rural areas and farmers living standards, the next major development of Wuji County moving target is still in the countryside, Wuji County mobile companies have to segment the market, and adjust product strategy, pricing strategy, promotion strategy, channel strategy. WuJ mobile 2010 should continue to maintain and expand market advantage.As the changes of market and competitive pattern, business strategy of WuJi county mobile company need to be adjusted. Full attention of the dynamic market in 2010 and the changes of the rural market, combined with the overall economic situation in Wuji County, grasp the user's consumer psychology and consumer trends, enrich mobile communication products. According to diversify products, flexible and scientifically set up price standard of different client; also extensively use of its own channel and reseller channel to achieve the company's development goals. |
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